Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth Scott M. Davis

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Kindle Edition

320 pages


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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth  by  Scott M. Davis

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis
| Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 320 pages | ISBN: | 8.59 Mb

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nations foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show howMoreIn Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nations foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand.

They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyones job.



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