Dan Janals Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life Daniel S. Janal

ISBN: 9780471349761

Published: November 15th 1999

Paperback

408 pages


Description

Dan Janals Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life  by  Daniel S. Janal

Dan Janals Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life by Daniel S. Janal
November 15th 1999 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 408 pages | ISBN: 9780471349761 | 8.16 Mb

Americas #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyaltyOne of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget.

Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support centerFrom the reviews of Dan Janals bestselling Online Marketing Handbook . . . a fascinating read.-Chicago Sun-Times .

. . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass233.-Success . . . writes in a style that even newbies can understand.-Internet World



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